Business Innovation in the Third Age
A special social business innovation task group comprising 9 elders from the Neve Neeman Community Center has been created at CLICK! The aim of the group is to promote the amazing community theater performance “The Big Tent” from the women’s active community group, directed by Gadi Kaviet. The women’s mission was to learn a range of business skills in order to perform various roles in the area of sales, marketing, advertising, budgeting, pricing etc. The project was supervised by a community social work student from the Ariel University.
“The Big Tent”
The theatre group presents scenes from their Aliya experiences, and family experiences from 50 years ago. This included their first meeting with the establishment in Israel, living in teetering tents, all presented with humor and good fun. Amongst the performers, Suzy Abisris stands out. She admirably portrays different types of men from different time periods. “I made Aliya from Morocco in 1956.” explains Suzy “I went to school at Alliance “Vav” and belonged to the drama club. I feel that today, being part of this theatre group, my youth has returned to me.”
What are the goals of your activity?
“The goals are both to help the elderly themselves and their community”, explains Dr Linda Mosek, a social worker, and director of CLICK.
The director of the theatre group is Gadi Kviatek, who praises his actors. “They love to come to rehearsals, and make an effort to come on time, which is in itself very commendable”.
What is it like to be a director of Golden Age actors?
“Together we create the experiences they want to depict on stage. Some is improvisation. There is complete cooperation, and a lot of excitement amongst them. Their children and grandchildren who come to rehearsals support them a great deal.”
Do you feel anger or frustration when dealing with the troubles this community had to go through?
“I’m sure they faced a lot of difficulties, it wasn’t very pleasant. And I feel this is a way for them to cope with what they went through. Maybe this will help them accept the past better. After all, 50 years have passed!!”
Beith Yakinton is a multidisciplinary community day center for elders who are have been approved by the Department of Social Security to receive daily assistance via a caregiver. They are eligible to transfer this benefit and attend the Beith Yakinton Social Community Center according to the hours approved. In addition referrals are accepted via the local Department of Community Services or on a private daily fee basis.
The center is managed by a professional social worker and provides all the services required for independent living such as a washing service, showers, transportation, hot meals, physiotherapy, group and individual counseling, alternative medicine and a large range of social and cultural activities: computer lessons, arts and crafts, exercise classes, mosaic art, cross generational activities, Torah classes, current affairs, day trips, cultural events and more!
The center is situated in an attractive building designed to cater specifically for seniors in the modern and popular “Prachim” neighborhood.
Contact Details Beith Yakinton- Sunday-Thursday, 7.00-14.00, 3 Yakinton St. Hod Hasharon 09-7417274, fax: 15397417274: [email protected] Certificate of Merit Beith Yakinton was recently awarded for the second year in a row the “beautiful country Israel Prize” in 2013 competition that focused on esthetics, community garden, accessibility and safety, welfare services and quality of life, environment and sustainability.